A camera store salesman was telling me about his frustration since photography online forums were created. Customers come into the store looking for a camera and lenses and ask for his advice. He would go through his sales pitch and once he was finished the customer would start in with, well this guy on this forum said this, and another guy on this forum said this and on and on. Every sale was a battle with the customer on who was right, the salesman or the people online.
So he came up with this line. When a customer comes in and starts with the, what everybody online was saying and paying no attention to what he says, he tells them to find a photographer that they look up to and admire the look of their images, find out what kind of equipment they use and buy that.
If you use the same equipment as the photographer you admire, than your images will look just like theirs, Right? LOL