While proper equipment, knowing how to shoot, and Photoshop skills are definitely helpful, they do not guarantee a good photo. This is because light, weather, and environment for nature photography are unpredictable. No amount of technical prowess will help you over come this unpredictable behavior of nature photography. This goes for macro photography as well. The only way to overcome this unpredictability is to be creative.
Lets be honest creativity is hard because there are no rules or cookie cutter approach to follow. Pro photographers Jay & Varina Patel use creative photography tool kit that they have developed over the past decade to capture unique photos like these with their Lensbaby Macro Lenses (yep that humming bird was also captured with a Lensbaby using a super easy to use Focusing technique):
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